Job Openings at Taughtwell
Job Title: Online and Offline Marketing Executive
Location: Pune, Maharashtra
Travel Requirement: 80% (frequent travel to dental colleges and educational institutions)
About Us
Taughtwell SimplifyEd Pvt Ltd is an Edu-Tech company committed to revolutionizing dental education through engaging, high-quality content. Our platform provides dental students with animated educational videos, concise notes, and interactive quizzes that simplify complex concepts and save valuable time.
Position Summary
We are looking for a dynamic and driven Online and Offline Marketing Executive who will play a crucial role in increasing brand awareness and expanding our user base among dental students. This role requires a blend of online marketing expertise and strong interpersonal skills for offline engagement, including traveling to dental colleges for direct promotion.
Key Responsibilities
- Digital Marketing and Online Promotion
- Manage digital marketing campaigns across social media, Google Ads, and email marketing to reach and engage dental students.
- Generate customer reviews and testimonials to build brand trust and reputation.
- Conduct regular analysis of digital campaign performance, optimizing strategies to improve engagement and conversion rates.
- Enquiry Handling and Cold Calling
- Answer incoming enquiries from potential customers, providing them with information about our platform and its benefits.
- Conduct cold calls to prospective users and educational institutions, introducing them to Taughtwell SimplifyEd’s offerings.
- Offline Marketing and College Outreach
- Visit dental colleges across Maharashtra and surrounding areas to conduct in-person promotions, distribute marketing materials, and increase brand awareness among students.
- Establish and maintain relationships with college administrators, professors, and student groups to promote our educational platform.
- Organize and participate in campus events, seminars, and workshops to engage with potential users directly.
- Customer Review Generation and Feedback Collection
- Actively reach out to existing users to gather reviews and feedback, helping us improve our offerings and build credibility.
- Leverage user testimonials for marketing campaigns and social media.
- Reporting and Analysis
- Track and report on the success of both online and offline marketing efforts.
- Provide insights and suggestions based on campaign data to improve future marketing strategies.
- Manage digital marketing campaigns across social media, Google Ads, and email marketing to reach and engage dental students.
- Generate customer reviews and testimonials to build brand trust and reputation.
- Conduct regular analysis of digital campaign performance, optimizing strategies to improve engagement and conversion rates.
- Answer incoming enquiries from potential customers, providing them with information about our platform and its benefits.
- Conduct cold calls to prospective users and educational institutions, introducing them to Taughtwell SimplifyEd’s offerings.
- Visit dental colleges across Maharashtra and surrounding areas to conduct in-person promotions, distribute marketing materials, and increase brand awareness among students.
- Establish and maintain relationships with college administrators, professors, and student groups to promote our educational platform.
- Organize and participate in campus events, seminars, and workshops to engage with potential users directly.
- Actively reach out to existing users to gather reviews and feedback, helping us improve our offerings and build credibility.
- Leverage user testimonials for marketing campaigns and social media.
- Track and report on the success of both online and offline marketing efforts.
- Provide insights and suggestions based on campaign data to improve future marketing strategies.
Qualifications and Skills
- Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience:
- 1-2 years of experience in marketing, preferably in digital marketing, telemarketing, or customer service.
- Experience in Edu-Tech or working with students is a plus.
- Skills:
- Strong knowledge of digital marketing tools and social media platforms.
- Excellent communication and interpersonal skills for cold calling and offline promotions.
- Ability to work independently and travel extensively as required.
- Proficiency in basic data analysis to evaluate campaign performance.
- Other Requirements:
- Comfortable with extensive travel (up to 80%) to dental colleges and institutions.
- Ability to work in a dynamic, target-driven environment.
- 1-2 years of experience in marketing, preferably in digital marketing, telemarketing, or customer service.
- Experience in Edu-Tech or working with students is a plus.
- Strong knowledge of digital marketing tools and social media platforms.
- Excellent communication and interpersonal skills for cold calling and offline promotions.
- Ability to work independently and travel extensively as required.
- Proficiency in basic data analysis to evaluate campaign performance.
- Comfortable with extensive travel (up to 80%) to dental colleges and institutions.
- Ability to work in a dynamic, target-driven environment.
What We Offer
- Opportunity to work with a pioneering Edu-Tech company in dental education.
- Travel allowances and other expenses covered.
- A dynamic and supportive team focused on growth and innovation.
You can also email us at [email protected] with your updated resume.